"Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check ." - BizEd For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too ...(展开全部)

More uncommon common sense from the bestselling author of The Art of the Start . In Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, “If the two most popular words in your company are partner and strategic , and partner has become a verb, and strategic is used to des...(展开全部)

This is a book-length executive summary of Porter's core concepts. Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting...(展开全部)

This is a book-length executive summary of Porter's core concepts. Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting...(展开全部)

From one of our greatest living scientists, a magnificent book that provides, for the serious lay reader, the most comprehensive and sophisticated account we have yet had of the physical universe and the essentials of its underlying mathematical theory. Since the earliest efforts of the ancient Greeks to find order amid the chaos around us, there has been continual accelerat...(展开全部)

Roger Penrose, one of the most accomplished scientists of our time, presents the only comprehensive and comprehensible account of the physics of the universe. From the very first attempts by the Greeks to grapple with the complexities of our known world to the latest application of infinity in physics, The Road to Reality carefully explores the movement of the smallest atomic...(展开全部)

From one of our greatest living scientists, a magnificent book that provides, for the serious lay reader, the most comprehensive and sophisticated account we have yet had of the physical universe and the essentials of its underlying mathematical theory. Since the earliest efforts of the ancient Greeks to find order amid the chaos around us, there has been continual accelerat...(展开全部)

Roger Penrose, one of the most accomplished scientists of our time, presents the only comprehensive and comprehensible account of the physics of the universe. From the very first attempts by the Greeks to grapple with the complexities of our known world to the latest application of infinity in physics, The Road to Reality carefully explores the movement of the smallest atomic...(展开全部)

Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation. Whether you are...(展开全部)

Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation. Whether you are...(展开全部)